('BY WORD OF MOUTH, FROM ONE GENERATION TO THE NEXT')

AABB is a campaign for raising awareness of the advantages of the continuity and transmission of the Basque language.

The objectives of the initiative are to increase the use of Basque, ensure its intergenerational transmission and promote relations between the different generations involved.

The initiative targets Basque-speaking young people, underlining that they should use Basque in their relations; it is equally aimed at present-day and future parents, inviting them to participate in Basque in their every day life through their children.

The focal point of the campaign is a mobile exhibition which travels from village to village.

Activities of the campaign

• Courses for parents: During the 2002-2003 academic year, 25 Basque language academies offered special courses for parents: 91 groups were formed. During the 2003-2004 academic year, 124 student groups have formed in 34 academies.
• Added to that, language awareness campaigns are being carried out in towns in the Basque Country, parents are being granted special subsidies.

Targeted material published by HABE includes:

1. "GURASOAK HEZIZ (EDUCATING PARENTS)". This material is aimed at parents who want to improve their linguistic competence.
2. "GURASOAK LAGUNDUZ (HELPING PARENTS)": This material is aimed at parents who want to improve their Basque so they can help their children with their studies.
3. Targeted material aimed at a number of social agents. The material is called OSATUZ, and some of its units are addressed to paediatricians: Osasuna eskolan (Health at school), Osasuna lehen urtean (Health during the child’s first year), Osasuna lanbide (Health and work), Osasuna etxean (Health at home), Osasuna gorputzean (Health and the body)